Who is on the other end of your yelling, noisy, screaming offers of sales & bargains? Do you know who is listening on the other end? Is anyone listening?

 

One of the first steps in creating a selling strategy for business is to understand your customer. You simply can not skip this step no matter how smart you are. It doesn’t matter how long you have been doing business, marketing, writing, social media or whatever it is you do.

 

Think about this for a minute…

 

Marketing is about people.

 

Marketing is about content.

 

Marketing is about conversations.

 

Marketing is about relationships.

Marketing starts with people. How can you be successful in Marketing increase your sales if you don’t know WHO it is you want to have a conversation with so you can nurture a relationship? How will you know what content you should write, if you don’t know who you are writing for?

Thats what i want to mention again the flight case selling in lesson two